Getting those little “Stars” to show in in the Google search results is easier than you can ever imagine.  All it requires is a bit of Schema code called “Aggregate Rating”.

Now there are many ways to do this but some are considered spammy, while others are trusted by Google and will never land you in hot water.

We’re going to outline both methods.

From our testing so far, the more spammy way of doing things may get you a “Spammy Structured Data Markup” message in your Webmaster tools account, but as of today we have yet to see those negatively affect ranking in a local market. Knowing this allows you to force fake results into the search engine results, but if you are more of the paranoid, safe road type we’ll outline how to do it according to the Google TOS.